Search engine optimization (SEO) helps your website rank in search engine results pages so customers more easily find you and your products or services. The world of SEO is constantly changing, and artificial intelligence (AI) plays a more prominent and significant role in SEO. Here’s a look at AI’s role in SEO and the part we see it playing in the future.
What is Artificial Intelligence?
Artificial intelligence is a computer’s simulation of human intelligence. Through AI, computers can analyze information, solve problems, and perform tasks – often better and faster than humans can. The use of artificial intelligence in marketing is helping businesses automate processes, better understand their audience, and improve their ranking in search engine results.
SEO is Always Changing
Digital marketers must adapt to the ever-changing world of SEO to ensure their website ranks well in search engine results pages. Google, for example, frequently changes its algorithm, which determines where different content ranks in the search results. In 2015, Google began using RankBrain, an algorithm that uses machine learning to understand user intent in search queries and to display the most relevant search results. Before RankBrain, Google engineers coded the algorithm by hand. Now, RankBrain can tweak and test the algorithm on its own.
The Role of AI in SEO Now
AI is automating the processes involved in SEO optimization. AI in digital marketing SEO can be used for analyzing website traffic, researching SEO keywords, improving content creation, voice search, and more. AI tools can audit the content on your website and show you where your website is vital in SEO efforts and where it needs improvement. These tools can offer suggestions for improving your SEO and ranking and automating some SEO efforts. AI tools can also analyze your website traffic and tell you how visitors interact with your site.
Using AI in SEO can also help you create relevant content through keyword research and topic suggestions. Programs that use AI can determine what keywords your top competitors are ranking for and suggest you use those keywords in your content. AI can also provide suggestions on topics to write about. Seeing topic and keyword suggestions can also help you understand your target audience’s questions and pain points.
As voice search becomes more popular, AI tools can show you what questions people are speaking, so you can use those phrases as long-tail keywords in your content. People enter search queries differently when speaking versus typing. Voice search queries are longer, more conversational, and formatted as a question. For example, people might voice search “How can I do digital marketing?” rather than just searching “digital marketing.”
The Role of AI in SEO in the Future
AI is expected to increasingly play a role in SEO moving forward. As Google gets better at understanding user intent behind search queries, search results are likely to become more personalized and relevant. This will require businesses to create higher-quality content that addresses users’ questions and pain points and use keywords thoughtfully rather than just keyword stuffing. As people continue to use their mobile phones to perform search queries, businesses must ensure their website is mobile-friendly and includes long-tail keywords based on questions people use when performing voice searches.
Search engines are also getting better at analyzing images and videos, so businesses will need to optimize that content for SEO by optimizing image and video descriptions, keywords, tags, and more. Ultimately, AI will help enterprises to automate their SEO efforts. Additionally, companies that adapt to AI and machine learning in their SEO efforts can improve their SEO strategy to rank higher in search results.
How Bluetrain Can Help With SEO
There is a lot to know regarding search engine optimization, and there will be lots to keep up with as the SEO world continues to change and AI plays a more significant and prominent role. Bluetrain is here to help. We have years of experience assisting businesses to improve their rankings in search engine results pages and increase their brand’s visibility online.
Our SEO services include an audit of your website, keyword research, customized SEO strategies, content creation and optimization, ongoing management, monthly reporting, and more. View our SEO Services page or contact us to learn more about what we offer.