Who is Bluetrain?

Our Approach

The Bluetrain approach combines real data with human insight to help our clients make better marketing decisions.

At Bluetrain, we have a lot of respect for the technology involved in the online marketing industry. This is why we are constantly educating ourselves about new advancements and trends shaping the industry. That being said, we don’t rely on marketing software to do the job for us.

Insight, expertise and intuition come from people, not robots.

This means we take the time to understand your priorities, design a custom strategy, and provide monthly reporting so you know exactly how your business is progressing against key goals.

The close relationships that we develop with our clients during this ongoing process are hugely important to us which is why we prioritize clear communication and timely responses. Our team of dedicated account managers are there for you at every step of the process and are committed to great customer service.

Bluetrain’s mission is simple – use data-driven digital marketing to help our clients continually grow online.

But what does “great customer service” mean to us? It means we promise to:

• Effectively manage all projects while paying careful attention to timelines and budgets
• Communicate all information to you in an open and honest way
• Provide you with timely responses to questions
• Develop a long-term and prosperous partnership with you
• Report back results that you can actually measure

Our Story

It was 2007 when Bryan Smith, President and owner of Bluetrain, decided to leave a rewarding marketing and business development career in the nanotechnology industry to pursue his dream of becoming an entrepreneur. It was an exciting year for technology–Apple had just released the first iPhone, Google was not yet a decade old, and the topic of SEO was buzzing in the marketing world. Nevertheless, the potential of online marketing was still widely misunderstood by marketers at large and even more so in Canada.

A progressive thinker and self‐proclaimed tech geek, Bryan quickly understood how SEO and online marketing would transform the marketing industry and saw the opportunity to start a business that would fuse his passion for marketing results and love of technology.

Bryan was determined to apply his professional business background to an industry that was quickly becoming notorious for poor service and sometimes unreliable results. Bryan knew that if he was going to start his own company, it would have to be different from the pack. He decided then that Bluetrain would have to be founded on values, such as quality work, high integrity, effective collaboration, and an ongoing focus to learn and change.

In 2021, mere months after celebrating 14 years on the front lines of the digital marketing industry, Bluetrain gained a division of social media experts and fierce creatives after years of strategic collaboration with its partner, Simplified Social. Alexandra Carnio, the founder of Simplified Social, transformed her entrepreneurial affinity and passion for social media into a leading role as Bluetrain’s Director of Social Media & Content Marketing.

Bringing her team with her and expanding our crew to include members across Canada from Ontario, British Columbia, and Alberta, Bluetrain’s services grew to include an array of social media offerings from strategy to ongoing management and everything in between.

We’ve never been more confident in our ability to go above and beyond for our clients while letting data lead the way.