What is Ethical Marketing & Why It Matters in 2025
Photo by Tushar Mahajan on Unsplash What is Ethical Marketing? Ethical marketing is about promoting your products and services in a way that is honest, fair, and socially responsible. This means leading with transparency, sustainability, and inclusivity, and avoiding manipulative tactics or misleading claims. Ethical marketing fosters consumer trust and long-term brand loyalty. You may... Read More
Kathy WatermanDigital Marketing Trends 2025: What’s Next for the Industry?
The digital marketing landscape is constantly evolving. New technologies, consumer expectations, and platform shifts are shaping how brands connect with their audiences. As a business owner, you know that to stay on the cutting edge of competition, businesses like yours must adapt. Creative new marketing strategies are essential for this adaptation. In this article, we’ll... Read More
Matthew BrownEverything You Need to Know About Visual Search
What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it... Read More
Terri CarlsonVoice Search Optimization: SEO Tips for a Voice-First World
Voice search is quickly becoming a key player in how people interact with technology. With the increased popularity of voice-activated devices like Amazon Echo, Google Home, and smartphones equipped with virtual assistants, searching with your voice is reshaping the way people look for information online. By adapting to these trends, businesses can get ahead in... Read More
Terri CarlsonBluetrain 2024 Year in Review
Another great year has come and gone at Bluetrain! Like any business, it didn’t come without its challenges; above all else, we believe in celebrating our wins. This year, we truly LIVED our values (Balance, Growth, Teamwork, Quality, Integrity) and wanted to share what that looked like for us and the things we celebrate as... Read More
Melanie AugerAI in Digital Marketing and SEO: The Future of Marketing
Artificial Intelligence (AI) is no longer just a buzzword—it’s a game-changer in the world of digital marketing and SEO. From optimizing content to analyzing data, AI-powered tools are transforming how businesses connect with their target audience. Whether you’re a content marketer, a business owner, or just someone curious about the future of marketing, understanding the... Read More
BluetrainOrganic Search vs. Paid Search: Which is Better for Your Holiday Campaign?
It’s that time of year again. The Halloween decorations have come down, radio stations have begun playing Christmas songs. And your holiday campaign checklist is starting to resemble Santa’s Naughty or Nice list. Christmas is Coming At Bluetrain, we know how important it is for retail businesses to make the most of the holiday season.... Read More
Melanie AugerBeginners Guide: How to Create & Run Video Ad Campaigns on YouTube
In 2025, online advertising is more competitive than ever. The days of getting by with standard display or simple text ads are long gone—today’s consumers expect a lot more to catch their attention. Google’s advertising platform has stepped up with new formats like Performance Max Campaigns and Demand Gen. But even with all the shiny,... Read More
Andrei RusuThe Ultimate Guide to Creating Content That Converts
Creating content that converts is both an art and a science. Whether you’re crafting a blog post, designing a landing page, or optimizing product pages, the goal is always the same: to turn potential customers into loyal advocates. But how do you create content that not only drives traffic but also boosts conversion rates? In... Read More
Terri CarlsonUnderstanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally Wilson