Six Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithCore Values Are No Joke
At Bluetrain, we are all for having some fun at work, but something we do take pretty seriously is our core values. Why? Because we strongly believe in the culture we have created with our values as our driving force. The importance of core values to our business can’t be downplayed; they impact every area,... Read More
Bryan Smith15 Lessons in 15 Years
As of January 16th, 2022, Bluetrain is celebrating 15 years of business! So much has changed since 2007, and as we reflect back on both challenges and triumphs, we thought we’d share some of the lessons we’ve learned over the years. President and Founder of Bluetrain, Bryan Smith, shares his insights after 15 years of... Read More
Bryan SmithWhat Does the Latest iOS 14 Update Mean For Marketers?
If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know... Read More
Bryan SmithUsing Google Ads For Brand Awareness
If your website is doing well in the search rankings, you may wonder if online advertising—or Google Ads—are necessary. While it’s not a yes or no answer, depending on your business, you probably should be using them. Even Google Ads has Google Ad Campaigns. How do Google search ads work? Google Ads, formerly known as... Read More
Bryan SmithWhy You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)
This post was originally published in 2015 and has been updated due to relevancy for the current period. As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be... Read More
Bryan SmithThree Steps to Better Business Decisions Using Web Analytics & Reporting
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with... Read More
Bryan SmithThe Quest for the Silver Bullet (A Lazy Marketer’s Habit)
We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution... Read More
Bryan SmithGoogle Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”... Read More
Bryan Smith5 Website Development Experts You Need on Your Team
Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website developments... Read More
Bryan Smith