Why You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
Chelsey GilfillanWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey GilfillanLet’s Talk Social Trends
If you’re a social media manager, you’ve probably been curious about the trends in social media for 2023. So, let’s talk about Social Trends! We recently attended the SocialNext Digital Marketing Insights conference and are here to share some key takeaways. Keep reading; they may be different than you might think! Top 6 Trends to Follow... Read More
Chelsey GilfillanWhy Bluetrain Gets A Holiday Break
A lot is going on this time of year between work and personal life. Taking a break to rest and recharge is essential. That’s why at Bluetrain, we close our office between Christmas and New Years annually, and have done so for 16 years (this year returning Jan. 3). This allows us to enjoy some... Read More
Chelsey GilfillanSocial Trends: How to Rebrand Your Social Media Accounts
How to Change or Update Social Accounts When You Have Launched a Rebrand. Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding... Read More
Chelsey GilfillanWTF is Meta and How Does It Impact Facebook Marketing?
With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it! Facebook has seen a lot of changes lately, with the most notable being its... Read More
Chelsey Gilfillan