GA4 vs Universal Analytics: What You Need to Know
Google Analytics is undergoing a significant transformation. As of July 1, 2023, Universal Analytics (UA) will no longer process new data, marking the official transition to Google Analytics 4 (GA4). This shift represents a major evolution in how businesses track and analyze user behavior, data collection, and SEO performance. If you haven’t already migrated to... Read More
Kathy WatermanHow to Remove Private, Outdated, or Duplicate Content from Google
It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one... Read More
Kathy Waterman10 Tips to Decreasing Your Cart Abandonment Rate this Holiday Season
With the holiday shopping season fast approaching and it’s important to ensure the checkout process of your eCommerce shopping cart is working like a well-oiled machine. There’s nothing more disappointing than having your analytics data show your customers have filled their carts with a multitude of your products, then disappeared without purchasing. Why is that... Read More
Kathy Waterman