7 Important SEO Tactics for Home Builders
What’s the first step a prospective homeowner takes when they are ready to embark on the journey of building or finding their dream home? Typically, they head over to the internet to start their research. Because of this, a strong digital presence is crucial for a home builder’s SEO success. Whether it’s seeking out a... Read More
Terri CarlsonThe Ultimate Guide to Creating Content That Converts
Creating content that converts is both an art and a science. Whether you’re crafting a blog post, designing a landing page, or optimizing product pages, the goal is always the same: to turn potential customers into loyal advocates. But how do you create content that not only drives traffic but also boosts conversion rates? In... Read More
Terri CarlsonGoogle Analytics is Changing – What You Need To Know About GA4
Google recently announced they will be sunsetting Universal Analytics in favour of Google Analytics 4 (GA4), with plans of fully transitioning by July 1, 2023. What does this mean for your analytics? Firstly, Google has made it clear that Universal Analytics will stop processing new hits on July 1, 2023 — it will be out... Read More
Terri CarlsonLet’s Get Social: Bluetrain and Simplified Social Join Forces
We are proud to announce that Bluetrain is joining forces with Simplified Social to offer a fully integrated approach to digital marketing. Simplified Social is an Edmonton and Kelowna-based social media firm offering both strategy and social media management services. Not only does this new team bring with them a suite of social media services... Read More
Terri CarlsonCore Web Vitals Update: Why Google Says You NEED to Fix Your Slow Website Experience
Sure – Google has told us for years that they favour websites with a strong user experience; something that loads quickly and allows users to explore and interact effortlessly with your content. And yes, we know that improving the speed of your website has been on your digital team’s “to-do” list for the last couple of... Read More
Terri Carlson5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri CarlsonThe SEO’s Guide to YouTube SEO
Did you know that the second most trafficked search engine on the internet (behind Google) is actually YouTube? On top of that, it’s also the second most trafficked social platform (behind Facebook). That’s right – so ‘too bad’ Twitter, ‘I don’t think so’ Instagram, and ‘take that Tik Tok’! (Okay sorry…I’m done.) While many marketers... Read More
Terri CarlsonCharity Marketing: Strategies & Mistakes to Avoid
Marketing and fundraising for a nonprofit organization can feel overwhelming. Unlike for-profit businesses, charities often operate on tight budgets and rely on donors, volunteers, and community support. However, when it comes to marketing, charities and businesses aren’t as different as they seem. They both compete for attention in the same digital space, and they both... Read More
Terri Carlson