GA4- Save Your Universal Analytics Historical Data
By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in.... Read More
Matthew BrownSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithHave You Migrated to GA4?
Transition to the new Google Analytics 4 by July 1, 2023! Back in 2020, Google announced that they would be sunsetting the current version of Universal Analytics in favour of Google Analytics 4 (GA4). If you pushed your migration to GA4 off because you felt like you had nothing but time to prepare, here is... Read More
Kathy WatermanGoogle Analytics is Changing – What You Need To Know About GA4
Google recently announced they will be sunsetting Universal Analytics in favour of Google Analytics 4 (GA4), with plans of fully transitioning by July 1, 2023. What does this mean for your analytics? Firstly, Google has made it clear that Universal Analytics will stop processing new hits on July 1, 2023 — it will be out... Read More
Terri CarlsonThree Steps to Better Business Decisions Using Web Analytics & Reporting
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with... Read More
Bryan Smith3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
BluetrainDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
BluetrainWeb Analytics: Is Your Focus on the Right Data?
When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below. This looks great, right? How can management not... Read More
Bryan Smith