How To ABH (Always Be Helping) Your Customers with Custom Content
Unlearning Marketing Theory As I was preparing to write this post, I did a cursory search of marketing topics and among them I found buzzword terms like: Empathy marketing, Social marketing, Content marketing, Relationship marketing. As marketers, it’s no secret – we really like our marketing theory. We get excited over the newest research, we... Read More
Diana Gaviria5 Ways To Kill Your Site
Okay, so we’re being deliberately facetious with the headline of this post (obviously nobody wants to kill their site), but just in case you were curious about what not to do, here is a list of 5 things that could potentially hurt the success of your site. 1. Ignore Mobile It’s old news that having... Read More
Diana GaviriaHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Diana GaviriaLovable Content. Made Easy.
I recently read a wonderful post entitled Stop Writing Blog Posts by Portent’s Nick Bernard who was writing about the amount of mindless drivel that is churned out by bloggers, SEOs and marketers every day. Bernard says that as content creators we need to stop adding to the virtual garbage heap and focus on creating... Read More
Diana Gaviria