Organic Search vs. Paid Search: Which is Better for Your Holiday Campaign?
It’s that time of year again. The Halloween decorations have come down, radio stations have begun playing Christmas songs. And your holiday campaign checklist is starting to resemble Santa’s Naughty or Nice list. Christmas is Coming At Bluetrain, we know how important it is for retail businesses to make the most of the holiday season.... Read More
Melanie AugerBeginners Guide: How to Create & Run Video Ad Campaigns on YouTube
In 2025, online advertising is more competitive than ever. The days of getting by with standard display or simple text ads are long gone—today’s consumers expect a lot more to catch their attention. Google’s advertising platform has stepped up with new formats like Performance Max Campaigns and Demand Gen. But even with all the shiny,... Read More
Andrei RusuUnderstanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally WilsonAI in Digital Marketing
The world of digital marketing is constantly changing, and one element making significant strides in the industry is artificial intelligence (AI). We’ve already begun seeing the effects of AI and its role in the digital advertising world, and we’re expecting to see this only increase moving forward. To stay competitive, marketers must be open to... Read More
Khoa PhamSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey Gilfillan5 Myths About Social Media Marketing
There’s a good chance that most of the people you meet or interact with on a regular basis are present on social media. That’s why the social media industry is now viewed as an extremely valuable digital marketing tool! Because of its fast-paced and dynamic nature, there are still people who are skeptical of the... Read More
Ally WilsonWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownLet’s Talk Social Trends
If you’re a social media manager, you’ve probably been curious about the trends in social media for 2023. So, let’s talk about Social Trends! We recently attended the SocialNext Digital Marketing Insights conference and are here to share some key takeaways. Keep reading; they may be different than you might think! Top 6 Trends to Follow... Read More
Chelsey GilfillanHow to Do Always-On Marketing
Curious about what Always-On Marketing can do for your business? Book a call with our team to get started. Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create... Read More
Alex Dugas