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Ranking in Google: What Matters Most in 2022

Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –...  Read More

Bluetrain

Social Trends: How to Rebrand Your Social Media Accounts

How to Change or Update Social Accounts When You Have Launched a Rebrand.  Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding...  Read More

Bluetrain

WTF is Meta and How Does It Impact Facebook Marketing?

With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it!  Facebook has seen a lot of changes lately, with the most notable being its...  Read More

Bluetrain

Why Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website

Did you know that the vast majority of website traffic actually comes from organic search engine results?  A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build...  Read More

Bluetrain

What Does the Latest iOS 14 Update Mean For Marketers?

If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know...  Read More

Bryan Smith

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

This post was originally published in 2015 and has been updated due to relevancy for the current period.  As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be...  Read More

Bryan Smith

Charity Marketing: Strategies & Mistakes to Avoid

Marketing and fundraising for a nonprofit organization can feel overwhelming. Unlike for-profit businesses, charities often operate on tight budgets and rely on donors, volunteers, and community support. However, when it comes to marketing, charities and businesses aren’t as different as they seem. They both compete for attention in the same digital space, and they both...  Read More

Terri Carlson

Tips for Better Understanding Your Target Audience

How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning...  Read More

Bluetrain

The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

What Your Digital Marketing Agency Needs From You

So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a...  Read More

Bluetrain

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