Why Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownLet’s Talk Social Trends
If you’re a social media manager, you’ve probably been curious about the trends in social media for 2023. So, let’s talk about Social Trends! We recently attended the SocialNext Digital Marketing Insights conference and are here to share some key takeaways. Keep reading; they may be different than you might think! Top 6 Trends to Follow... Read More
BluetrainHow to Do Always-On Marketing
Curious about what Always-On Marketing can do for your business? Book a call with our team to get started. Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create... Read More
BluetrainRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
BluetrainSocial Trends: How to Rebrand Your Social Media Accounts
How to Change or Update Social Accounts When You Have Launched a Rebrand. Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding... Read More
BluetrainWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
BluetrainWhat Does the Latest iOS 14 Update Mean For Marketers?
If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know... Read More
Bryan SmithWhy You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)
This post was originally published in 2015 and has been updated due to relevancy for the current period. As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be... Read More
Bryan SmithCharity Marketing: Strategies & Mistakes to Avoid
Marketing and fundraising for a nonprofit organization can feel overwhelming. Unlike for-profit businesses, charities often operate on tight budgets and rely on donors, volunteers, and community support. However, when it comes to marketing, charities and businesses aren’t as different as they seem. They both compete for attention in the same digital space, and they both... Read More
Terri CarlsonTips for Better Understanding Your Target Audience
How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning... Read More
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