XML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
Bluetrain3 Ways You Can Market Your Charity Online for Free!
If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,... Read More
BluetrainI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
BluetrainDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
Bluetrain5 Ways to Help Local Foodies Discover Your Edmonton Eatery
So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,... Read More
BluetrainDoes Online Marketing Suffer from a Gender Bias Problem?
It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias... Read More
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