Responsive Search Ads: How They Drive Results Online
Responsive search ads are a form of advertising in Google Ads where headlines, descriptions, and layout are automatically selected to complement the user's context. Google Ads experiments with different combinations to present users with the most relevant content, tailored to their search queries. Read more.
Patrick ErikssonGA4- Save Your Universal Analytics Historical Data
By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in.... Read More
Matthew BrownHave You Migrated to GA4?
Transition to the new Google Analytics 4 by July 1, 2023! Back in 2020, Google announced that they would be sunsetting the current version of Universal Analytics in favour of Google Analytics 4 (GA4). If you pushed your migration to GA4 off because you felt like you had nothing but time to prepare, here is... Read More
Kathy WatermanWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownResponsive Search Ads are Replacing Expanded Text Ads
After June 30th, You Won’t Be Able to Update Expanded Text Ads One thing that is constant is change, especially at Google! Starting June 30th, 2022, you will no longer be able to create or edit Expanded Text ads. Google’s move to sunset Expanded Text Ads is part of their push for automation with Responsive... Read More
Ciprian RusuCore Web Vitals Update: Why Google Says You NEED to Fix Your Slow Website Experience
Sure – Google has told us for years that they favour websites with a strong user experience; something that loads quickly and allows users to explore and interact effortlessly with your content. And yes, we know that improving the speed of your website has been on your digital team’s “to-do” list for the last couple of... Read More
Terri CarlsonHow to Remove Private, Outdated, or Duplicate Content from Google
It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one... Read More
Kathy WatermanGoogle Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”... Read More
Bryan SmithRank Higher on Google Search with Mobile-First Indexing
Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the... Read More
Shauna Heryford3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon Young