3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
BluetrainBluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
BluetrainXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
BluetrainI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
Bluetrain$120K in Free Advertising for Non-Profits with Google Ad Grants
Updated: January 25, 2019 Get the scoop on Google Ad Grants and how you can secure $10,000 per month in free advertising money for your charity or non-profit. What is Google Ad Grants? Google Ad Grants is the non-profit version of Google Ads. Lots of people have heard of Google Ads, which is the advertising on... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
BluetrainAre You Ready for Google’s New Mobile-Friendly Update?
Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be called... Read More
BluetrainUpdates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?
Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact... Read More
BluetrainThe Special Difference With Google’s Latest Panda Update
What is the Panda Update? The newest Google Panda update started rolling out at the end of September; the Moz Algorithm Change History reported the change on September 23, 2014. This is Google’s 27th Panda Update. Yes, 27th! Panda was set in place to penalize “thin” or poor website content from ranking well in Google’s... Read More
BluetrainSEO & HTTPS, Should You Make the Move?
What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites... Read More
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