Bluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
Alyce KominetskyXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
Glenn WalkerSee What Happened When Google Sent Our Team a Paint Nite Kit [Time-Lapse Video]
First off, thank you, Google, for sending us this wonderful paint nite kit! Our team thoroughly enjoyed it during last month’s team social and were extremely proud of the “art” we managed to create. Some highlights of the afternoon included: seeing Bryan in a smock, watching Glenn paint an interesting picture then proceed to... Read More
Jodie WorobecI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
Glenn WalkerThe Top Questions People Had about The Bachelor 2016 According to Google
If you’re not familiar with us personally, you may not be aware that the Bluetrain team is actually composed of mostly ladies (9 to be exact!) who, despite being highly educated, well read individuals, do enjoy watching a little (trashy?) reality TV every now and then. We’re also fans of the office fantasy pool, in... Read More
Shannon Young$120K in Free Advertising for Non-Profits with Google Ad Grants
Updated: January 25, 2019 Get the scoop on Google Ad Grants and how you can secure $10,000 per month in free advertising money for your charity or non-profit. What is Google Ad Grants? Google Ad Grants is the non-profit version of Google Ads. Lots of people have heard of Google Ads, which is the advertising on... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
Glenn Walker“Nailed It!” How to Successfully Launch a Website
Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super... Read More
Alyana AngusThe Evolution of Google My Business
Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a... Read More
Shauna CroomeHow to Rank in Google: What Matters in 2015 (Study)
It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in... Read More
Aimee Beck