What Does the Latest iOS 14 Update Mean For Marketers?
If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know... Read More
Bryan SmithUsing Google Ads For Brand Awareness
If your website is doing well in the search rankings, you may wonder if online advertising—or Google Ads—are necessary. While it’s not a yes or no answer, depending on your business, you probably should be using them. Even Google Ads has Google Ad Campaigns. How do Google search ads work? Google Ads, formerly known as... Read More
Bryan SmithXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
BluetrainI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
Bluetrain5 Ways to Help Local Foodies Discover Your Edmonton Eatery
So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,... Read More
BluetrainHow to Create a Facebook Custom Audience
You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific... Read More
BluetrainGet On Board With Ad Extensions
What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more... Read More
Bluetrain4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
BluetrainZero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
Bluetrain