Organic Search vs. Paid Search: Which is Better for Your Holiday Campaign?
It’s that time of year again. The Halloween decorations have come down, radio stations have begun playing Christmas songs. And your holiday campaign checklist is starting to resemble Santa’s Naughty or Nice list. Christmas is Coming At Bluetrain, we know how important it is for retail businesses to make the most of the holiday season.... Read More
Melanie AugerUnderstanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally Wilson7 Important SEO Tactics for Home Builders
What’s the first step a prospective homeowner takes when they are ready to embark on the journey of building or finding their dream home? Typically, they head over to the internet to start their research. Because of this, a strong digital presence is crucial for a home builder’s SEO success. Whether it’s seeking out a... Read More
Terri CarlsonSEO and Content Marketing
Content marketing is an effective tool to craft helpful information that will be valuable to your audience. But it’s only truly helpful if your users are actually seeing it. SEO and content go hand in hand. By leveraging SEO best practices, you’ll be able to organically achieve maximum visibility while delivering relevant information. In this... Read More
Matthew BrownCreate an SEO-Friendly Content Strategy
Optimizing your content strategy for SEO (search engine optimization) enhancement is crucial for achieving success online. While it may require time and effort, the benefits are worth it when done correctly. The aim of SEO is to improve your website’s visibility in search engine results pages (SERPs), which makes it easier for users to find... Read More
Terri CarlsonAI – the role we see it playing in SEO in the future (Now too)
Search engine optimization (SEO) helps your website rank in search engine results pages so customers more easily find you and your products or services. The world of SEO is constantly changing, and artificial intelligence (AI) plays a more prominent and significant role in SEO. Here’s a look at AI’s role in SEO and the part... Read More
Jen SipariHow to Do Always-On Marketing
Curious about what Always-On Marketing can do for your business? Book a call with our team to get started. Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create... Read More
Alex DugasRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
Alex DugasWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
Jen Sipari5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri Carlson