Everything You Need to Know About Visual Search
What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it... Read More
Terri CarlsonVoice Search Optimization: SEO Tips for a Voice-First World
Voice search is quickly becoming a key player in how people interact with technology. With the increased popularity of voice-activated devices like Amazon Echo, Google Home, and smartphones equipped with virtual assistants, searching with your voice is reshaping the way people look for information online. By adapting to these trends, businesses can get ahead in... Read More
Terri CarlsonOrganic Search vs. Paid Search: Which is Better for Your Holiday Campaign?
It’s that time of year again. The Halloween decorations have come down, radio stations have begun playing Christmas songs. And your holiday campaign checklist is starting to resemble Santa’s Naughty or Nice list. Christmas is Coming At Bluetrain, we know how important it is for retail businesses to make the most of the holiday season.... Read More
Melanie AugerThe Ultimate Guide to Creating Content That Converts
Creating content that converts is both an art and a science. Whether you’re crafting a blog post, designing a landing page, or optimizing product pages, the goal is always the same: to turn potential customers into loyal advocates. But how do you create content that not only drives traffic but also boosts conversion rates? In... Read More
Terri CarlsonUnderstanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally Wilson7 Important SEO Tactics for Home Builders
What’s the first step a prospective homeowner takes when they are ready to embark on the journey of building or finding their dream home? Typically, they head over to the internet to start their research. Because of this, a strong digital presence is crucial for a home builder’s SEO success. Whether it’s seeking out a... Read More
Terri CarlsonHow to Do Always-On Marketing
Curious about what Always-On Marketing can do for your business? Book a call with our team to get started. Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create... Read More
BluetrainRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
BluetrainWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
Bluetrain5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri Carlson