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6 Simple Steps for a Stress-Free Redesign

So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since...  Read More

Shree Govindarajan

What Your Holiday Campaign is Missing

It’s that time of year again when the world glitters from a fresh layer of frost and everywhere you go you can hear a Christmas carol softly playing in the distance. Here at Bluetrain, the season has worked its magic spell on us and we’re ready to get festive! The Christmas curling party was a...  Read More

Diana Gaviria

SEO For Recruitment Campaigns

Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we...  Read More

Diana Gaviria

IT’S ALIVE! (Or Why SEO Isn’t Dead)

Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is...  Read More

Diana Gaviria

SEO & HTTPS, Should You Make the Move?

What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites...  Read More

Samantha Goettel

Everything You Need To Know About CASL (Canada’s Anti-Spam Legislation)

Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to...  Read More

Bluetrain

5 Ways To Kill Your Site

Okay, so we’re being deliberately facetious with the headline of this post (obviously nobody wants to kill their site), but just in case you were curious about what not to do, here is a list of 5 things that could potentially hurt the success of your site. 1. Ignore Mobile It’s old news that having...  Read More

Diana Gaviria

Has Google’s Hummingbird Algorithm Improved Search?

On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what...  Read More

Diana Gaviria

Ongoing SEO Services – Insurance For Business – Because Mayhem is Everywhere

“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business....  Read More

Bryan Smith

What The Heck Is Online Marketing…And How Do I Use It?

What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now!  It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch...  Read More

Mark Neufeld

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