What Your Holiday Campaign is Missing
It’s that time of year again when the world glitters from a fresh layer of frost and everywhere you go you can hear a Christmas carol softly playing in the distance. Here at Bluetrain, the season has worked its magic spell on us and we’re ready to get festive! The Christmas curling party was a... Read More
BluetrainSEO For Recruitment Campaigns
Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we... Read More
BluetrainIT’S ALIVE! (Or Why SEO Isn’t Dead)
Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is... Read More
BluetrainHow to Fix Not Secure Website in Chrome
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. The problem is you can’t simply ask Chrome to disable the not secure warning for your website. The Chrome Not Secure warning will stay till you take action. What Is HTTPS, Anyway?... Read More
BluetrainEverything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to... Read More
BluetrainHas Google’s Hummingbird Algorithm Improved Search?
On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what... Read More
BluetrainOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithWhat The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
BluetrainChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith