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SEO & HTTPS, Should You Make the Move?

What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites...  Read More

Bluetrain

Everything You Need To Know About CASL (Canada’s Anti-Spam Legislation)

Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to...  Read More

Bluetrain

Has Google’s Hummingbird Algorithm Improved Search?

On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what...  Read More

Bluetrain

Ongoing SEO Services – Insurance For Business – Because Mayhem is Everywhere

“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business....  Read More

Bryan Smith

What The Heck Is Online Marketing…And How Do I Use It?

What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now!  It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch...  Read More

Bluetrain

Checklist for an ‘SEO Friendly’ CMS

Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often.  The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that...  Read More

Bryan Smith

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