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10 Tips to Decreasing Your Cart Abandonment Rate this Holiday Season

With the holiday shopping season fast approaching and it’s important to ensure the checkout process of your eCommerce shopping cart is working like a well-oiled machine.   There’s nothing more disappointing than having your analytics data show your customers have filled their carts with a multitude of your products, then disappeared without purchasing.  Why is that...  Read More

Kathy Waterman

5 Website Development Experts You Need on Your Team

Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website developments...  Read More

Bryan Smith

“Nailed It!” How to Successfully Launch a Website

Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super...  Read More

Alyana Angus

How to Visually Organize (a lot of) Content!

Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will...  Read More

Genevieve Ongaro

6 Simple Steps for a Stress-Free Redesign

So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since...  Read More

Shree Govindarajan

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