How to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Bluetrain4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
BluetrainHas Google’s Hummingbird Algorithm Improved Search?
On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what... Read More
BluetrainOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithWhat The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
BluetrainOnline Customer Service – Social Customer Care
Do You Care About Your Customers? Then, do something about it, online. Customer service is an everyday reality for all of us. Unless you’re living off the grid somewhere, chances are pretty good that you are having at least one interaction per day with a company or organization -that you are a customer of. Far... Read More
BluetrainGoogle’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?
Penguin 2.0 SEO Impacts: Was your site hit by the Penguin 4 Update? Penguin 2.0 (aka Penguin 4) has been unleashed by Google. On May 22, 2103, the latest round in Google’s war on web spam, Penguin 2.0, had SEOs and website owners biting their fingernails wondering if they would be hit. Penguin 2.0 is... Read More
BluetrainZero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
BluetrainGoogle Advertising – Online Advertising Advice Directly from Google.
Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends, Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage... Read More
BluetrainChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith