7 Steps to Creating Content that Converts
7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals.... Read More
Shannon YoungThe Top Questions People Had about The Bachelor 2016 According to Google
If you’re not familiar with us personally, you may not be aware that the Bluetrain team is actually composed of mostly ladies (9 to be exact!) who, despite being highly educated, well read individuals, do enjoy watching a little (trashy?) reality TV every now and then. We’re also fans of the office fantasy pool, in... Read More
Shannon YoungEverything You Need to Know About Schema.org
Imagine you had the power to speak directly to search engines and convince them that your pages were the most relevant to their users. Using Schema.org markup gives you that power. Kind of. Intrigued? Then pay attention, young marketing professional. By the end of this guide you will have learned everything you need to know.... Read More
Glenn WalkerCould 2016 be the Right Year for Canadian Businesses to Expand Abroad?
As we settle into 2016, many companies will be reviewing strategic plans and thinking about sales targets for the year ahead. In order to boost revenue, you might choose to focus strategically on existing markets (as I discussed in this post) or to expand and discover new opportunities. The purpose of this post is to... Read More
Bryan SmithHow to Optimize Your Online Dating Profile with Real Marketing Principles
Research shows that traffic to online dating sites increases significantly the week after Valentine’s Day, so we thought we’d help you put your best foot forward (digitally, that is!). A quick Bluetrain office poll revealed that 40% of our team have tried online dating. And while this alone may not be all that fascinating given... Read More
Diana GaviriaMcDavid versus Eichel: Who Scores More Online?
If you’re a hockey fan there’s no doubt you’ve found yourself in a debate at some point in the last year about two of the most celebrated stars the NHL has seen in years: Connor McDavid and Jack Eichel. Most of the comparisons between these two players, naturally, are about their abilities on the ice—who... Read More
Shree Govindarajan6 Considerations for Marketing to Apprehensive Albertans in 2016
With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing. So, how can you tweak your strategy to ensure that your organization not only survives this difficult time, but comes out of the recession stronger than ever? Race ahead of your competition, get to... Read More
Bryan SmithTop 5 Factors for Fostering Friendship at Work
Whenever I’m asked what I like most about working at Bluetrain, the answer is always pretty simple: my coworkers. It may sound corny, but I really like the people I work with, and it seems that I’m not alone. According to Officevibe, 70% of employees say that having friends at work is the most crucial... Read More
Shree Govindarajan$120K in Free Advertising for Non-Profits with Google Ad Grants
Updated: January 25, 2019 Get the scoop on Google Ad Grants and how you can secure $10,000 per month in free advertising money for your charity or non-profit. What is Google Ad Grants? Google Ad Grants is the non-profit version of Google Ads. Lots of people have heard of Google Ads, which is the advertising on... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
Glenn Walker