5 Ways to Help Local Foodies Discover Your Edmonton Eatery
So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,... Read More
Shannon YoungHow to Visually Organize (a lot of) Content!
Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will... Read More
Genevieve OngaroThe Evolution of Google My Business
Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a... Read More
Shauna CroomeHow to Rank in Google: What Matters in 2015 (Study)
It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in... Read More
Aimee BeckTo Keep or Delete? What to do with your Business’s Google+ Page
The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they... Read More
Shauna Croome21 Questions with Shannon, Bluetrain’s Newest Jr. Marketing Associate
Yup, we’re at it again! In fact, if we hire any more people, I’m going to have to change my job title from Content Marketing Specialist to Bluetrain Team Interviewer. Today on the blog we’re welcoming Shannon Young, Bluetrain’s newest Jr. Marketing Associate and most recent Chopped convert. A lifestyle blogger, social media specialist, and... Read More
Diana GaviriaAwesome, You’ve Published a Blog Post! Now What?
Congratulations! There’s nothing like the feeling you get after pressing the big publish button and surrendering a blog article to the vast range of opinions on the Internet. It doesn’t matter if it’s your first post or your five-hundredth, publishing content feels fantastic. Unless no one reads it. Publishing a blog article is a great... Read More
Diana GaviriaMeet Glenn Walker, our new Director of Digital Marketing
Glenn Walker, Director of Digital Marketing Today on the blog, we’re playing 21 Questions with Glenn, our new Director of Digital Marketing. I’ve asked him some very difficult questions, so prepare your handkerchiefs! Some fast facts about Glenn: He has over 10 years of experience in digital marketing which makes him practically a dinosaur where... Read More
Diana GaviriaDoes Online Marketing Suffer from a Gender Bias Problem?
It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias... Read More
Diana GaviriaAre You Ready for Google’s New Mobile-Friendly Update?
Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be called... Read More
Shauna Croome