Ranking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
BluetrainSocial Trends: How to Rebrand Your Social Media Accounts
How to Change or Update Social Accounts When You Have Launched a Rebrand. Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding... Read More
BluetrainResponsive Search Ads are Replacing Expanded Text Ads
After June 30th, You Won’t Be Able to Update Expanded Text Ads One thing that is constant is change, especially at Google! Starting June 30th, 2022, you will no longer be able to create or edit Expanded Text ads. Google’s move to sunset Expanded Text Ads is part of their push for automation with Responsive... Read More
Ciprian RusuWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
BluetrainOutsmart the Hackers: The Importance of Two-Factor Authentication on Social Media
It’s no secret that we’re on our devices a lot, mostly due to the restructuring of both work and home life during a global pandemic. On the one hand, our devices have proven to be a godsend in terms of connecting us to each other, whether it be for work or socializing. But, on the... Read More
BluetrainWhat Does the Latest iOS 14 Update Mean For Marketers?
If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know... Read More
Bryan SmithLet’s Get Social: Bluetrain and Simplified Social Join Forces
We are proud to announce that Bluetrain is joining forces with Simplified Social to offer a fully integrated approach to digital marketing. Simplified Social is an Edmonton and Kelowna-based social media firm offering both strategy and social media management services. Not only does this new team bring with them a suite of social media services... Read More
Terri CarlsonCore Web Vitals Update: Why Google Says You NEED to Fix Your Slow Website Experience
Sure – Google has told us for years that they favour websites with a strong user experience; something that loads quickly and allows users to explore and interact effortlessly with your content. And yes, we know that improving the speed of your website has been on your digital team’s “to-do” list for the last couple of... Read More
Terri CarlsonWhat to Prep For (And Invest In) for Your 2021 Social Media Strategy
Social Media is continually evolving and changing, so often that it seems something has changed every time we open the apps. Along with platform changes come transitions in what users and consumers are creating, consuming and expecting from these platforms. 2020 was a year that saw massive growth and shifts within both marketing particularly when... Read More
Bluetrain5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri Carlson