Using LinkedIn For Business Marketing
With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use... Read More
BluetrainTips for Better Understanding Your Target Audience
How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning... Read More
BluetrainThe Quest for the Silver Bullet (A Lazy Marketer’s Habit)
We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution... Read More
Bryan SmithWhat Your Digital Marketing Agency Needs From You
So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a... Read More
Bluetrain10 Steps to Build Your Social Media Portfolio
Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get... Read More
BluetrainHow to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective
If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses... Read More
BluetrainGoogle Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”... Read More
Bryan SmithWebsite Redesign – A Guide for SEO & Web Development
Introduction Building a great website isn’t just about making it look good—it also needs to be easy to find online. That’s where Search Engine Optimization SEO and web development come together. When done right, an SEO-friendly website not only attracts visitors but also helps grow your business over time. This guide will walk you through... Read More
Bryan SmithFacebook Ads for Business: Maximize Your Budget
You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budget, it is important to make sure you’re reaching... Read More
BluetrainRank Higher on Google Search with Mobile-First Indexing
Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the... Read More
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