21 Questions with Matt, Bluetrain’s Digital Marketing Strategist
Bluetrain is proud to introduce Matthew Brown, our new Digital Marketing Strategist. Learn about Matt’s experience in the digital marketing world, his lovely family, and his hilarious hate for olives. 1. RB: Where did you grow up? MB: Sherwood Park. RB: Have you been here your whole life? MB: I moved away when I was... Read More
Roxanne BonillaRank Higher on Google Search with Mobile-First Indexing
Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the... Read More
Shauna HeryfordHighlights from iMedia 2017
Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of... Read More
Roxanne BonillaSelecting Social Media Goals & Metrics
I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe... Read More
Bryan SmithWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
Shannon YoungHow To Do Awesome Blog Post Research (And Why It Matters)
With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower. Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority for... Read More
Lucy EricksonBluetrain Named as Finalist for Prestigious US Search Award
Bluetrain is honoured to be named as one of four finalists for the US Search Awards 2016 in the category Best Use of Search – Third Sector. What are the US Search Awards? The US Search Awards celebrate excellence in the search, PPC, and digital advertising industry. Each year, they receive hundreds of nominations from... Read More
Diana GaviriaBoost Fundraising Results With This One Simple Action
Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves... Read More
Lucy Erickson3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon YoungBluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
Alyce Kominetsky