The holidays will be here before you know it, so now is the time to start planning and creating holiday ads. It may seem a little early, but having extra time helps produce high-quality and compelling online ads that will attract customers and encourage sales during the holiday season.
Why Are Holiday Advertising Campaigns Important?
There are many holidays this time of year and shopping opportunities, including Thanksgiving, Cyber Monday, Black Friday, Christmas, and more. People are prepared to buy for the holidays, and online advertising is a great way to get your business in front of those people and build brand awareness. Holiday advertising campaigns not only help you generate revenue but also help you attract new customers who will continue to buy from you throughout the rest of the year.
Top 5 Reasons to Start Planning and Creating Your Ads Now
There’s no time to create online advertisement strategies and start planning your holiday campaigns like the present. Here are our top five reasons to get started now.
1. Create Better Ads, Get Better Results
Planning your holiday advertisements now gives you time to get clear on your messaging and approach and make sure your visuals and copy are good before the ads go live. This ensures your campaign makes sense to the consumer and converts people to customers better than ads are thrown together at the last minute. Taking the time to plan and create high-quality ads can help you stand out from the competition and get better results when advertising online.
2. There’s Time to Test Holiday Ads
Starting now gives you time to test different ads and see which people respond best. Then, you can run the most effective ads when the holiday season gets busier, and people are shopping more.
3. Build Brand Awareness
The demand for products and services typically increases during the holidays because people buy gifts for family, friends, peers, and themselves. Starting holiday ads now can help you build brand awareness so people keep you in mind as they begin planning their holiday shopping lists. Holiday ads can also help you reach people who aren’t familiar with you or have not yet tried your products or services.
4. People are Shopping with a Sense of Urgency
Shoppers are on a deadline, so there’s a greater sense of urgency to buy, which you can use to your advantage. The holiday season is one of the biggest shopping seasons of the year, and getting ads in front of potential customers can help encourage them to buy your products or services before time runs out. Running ads early can also help you attract customers trying to avoid last-minute shopping.
5. Make People Aware of Holiday Sales and Promotions
This time of year, people are looking for sales and discounts to help them save money during holiday shopping. Creating and running holiday advertisements now that feature sales and promotions can help you capture their attention and persuade them to take advantage of the savings.
Bluetrain Can Help Manage Your Holiday Ads
If the thought of creating and managing holiday advertising campaigns on top of an already busy time of year sounds exhausting, let Bluetrain help you. We’ll discuss your goals, audience, budget, and timeline, then build and manage your online ad campaign. Our team is familiar with the steps in advertising campaign planning and has managed millions of dollars in digital advertising for our clients. Visit our Online Advertising page to learn more about this service.
Even when you amplify your ads during the holidays, it’s still important to continue with other marketing initiatives, such as social media, content marketing, and creating digital strategies. This helps build brand awareness and generate revenue no matter the time of year.
Contact us to learn more about how Bluetrain can help with your holiday and year-round digital marketing.