Social Shopping- How to Sell on Social Media
Looking to build your marketing strategy to amplify online sales? To thrive in the e-commerce space, a cross-channel approach is key to maximizing your organization’s potential. Social media has become one of the prime destinations for entertaining content and helpful information. But it’s also gaining popularity as an e-commerce platform. Is your brand set up... Read More
Melanie AugerDon’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Khoa PhamWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey GilfillanWTF is Meta and How Does It Impact Facebook Marketing?
With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it! Facebook has seen a lot of changes lately, with the most notable being its... Read More
Chelsey GilfillanFacebook Ads for Business: Maximize Your Budget
You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budget, it is important to make sure you’re reaching... Read More
Hannah Martin7 Steps to Creating Content that Converts
7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals.... Read More
Shannon YoungHow to Create a Facebook Custom Audience
You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific... Read More
Diana Gaviria