Responsive Search Ads: How They Drive Results Online
Responsive search ads are a form of advertising in Google Ads where headlines, descriptions, and layout are automatically selected to complement the user's context. Google Ads experiments with different combinations to present users with the most relevant content, tailored to their search queries. Read more.
Patrick ErikssonGA4- Save Your Universal Analytics Historical Data
By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in.... Read More
Matthew BrownSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithHave You Migrated to GA4?
Transition to the new Google Analytics 4 by July 1, 2023! Back in 2020, Google announced that they would be sunsetting the current version of Universal Analytics in favour of Google Analytics 4 (GA4). If you pushed your migration to GA4 off because you felt like you had nothing but time to prepare, here is... Read More
Kathy WatermanWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
Alex DugasResponsive Search Ads are Replacing Expanded Text Ads
After June 30th, You Won’t Be Able to Update Expanded Text Ads One thing that is constant is change, especially at Google! Starting June 30th, 2022, you will no longer be able to create or edit Expanded Text ads. Google’s move to sunset Expanded Text Ads is part of their push for automation with Responsive... Read More
Ciprian RusuHow to Remove Private, Outdated, or Duplicate Content from Google
It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one... Read More
Kathy WatermanRanking in Google Answer (aka Position Zero) in 2020
This post was originally published in 2019 and has been updated for 2020 Algorithm Updates. What is Position Zero? Have a question? Just Google it. Does your website provide the best Google answer? If so, your website could appear in the Featured Answer Snippets, or Position Zero. Firstly, your search result “position” is the ranking... Read More
Matthew BrownGoogle Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”... Read More
Bryan Smith