Understanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally WilsonGA4 vs Universal Analytics: What You Need to Know
Google Analytics is undergoing a significant transformation. As of July 1, 2023, Universal Analytics (UA) will no longer process new data, marking the official transition to Google Analytics 4 (GA4). This shift represents a major evolution in how businesses track and analyze user behavior, data collection, and SEO performance. If you haven’t already migrated to... Read More
Kathy WatermanSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
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