Beginners Guide: How to Create & Run Video Ad Campaigns on YouTube
In 2025, online advertising is more competitive than ever. The days of getting by with standard display or simple text ads are long gone—today’s consumers expect a lot more to catch their attention. Google’s advertising platform has stepped up with new formats like Performance Max Campaigns and Demand Gen. But even with all the shiny,... Read More
Andrei RusuResponsive Search Ads: How They Drive Results Online
Responsive search ads are a form of advertising in Google Ads where headlines, descriptions, and layout are automatically selected to complement the user's context. Google Ads experiments with different combinations to present users with the most relevant content, tailored to their search queries. Read more.
Patrick ErikssonStart Planning Your Holiday Ad Campaigns Now
Back-to-school displays are being replaced with Halloween merchandise, and before we know it, Christmas decorations will be upon us. As much as we don’t want to accept that winter will be here before we know it, the marketing departments behind these displays are not too far off. It is time to start working on your... Read More
Patrick ErikssonDon’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Khoa PhamOnline Advertising: Start Planning and Creating Holiday Ads Now
The holidays will be here before you know it, so now is the time to start planning and creating holiday ads. It may seem a little early, but having extra time helps produce high-quality and compelling online ads that will attract customers and encourage sales during the holiday season. Why Are Holiday Advertising Campaigns Important?... Read More
Ciprian Rusu