Everything You Need to Know About Visual Search
What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it... Read More
Terri CarlsonVoice Search Optimization: SEO Tips for a Voice-First World
Voice search is quickly becoming a key player in how people interact with technology. With the increased popularity of voice-activated devices like Amazon Echo, Google Home, and smartphones equipped with virtual assistants, searching with your voice is reshaping the way people look for information online. By adapting to these trends, businesses can get ahead in... Read More
Terri CarlsonAI in Digital Marketing and SEO: The Future of Marketing
Artificial Intelligence (AI) is no longer just a buzzword—it’s a game-changer in the world of digital marketing and SEO. From optimizing content to analyzing data, AI-powered tools are transforming how businesses connect with their target audience. Whether you’re a content marketer, a business owner, or just someone curious about the future of marketing, understanding the... Read More
BluetrainThe Ultimate Guide to Creating Content That Converts
Creating content that converts is both an art and a science. Whether you’re crafting a blog post, designing a landing page, or optimizing product pages, the goal is always the same: to turn potential customers into loyal advocates. But how do you create content that not only drives traffic but also boosts conversion rates? In... Read More
Terri CarlsonUnderstanding Cookie Consent in Canada
Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,... Read More
Ally Wilson7 Important SEO Tactics for Home Builders
What’s the first step a prospective homeowner takes when they are ready to embark on the journey of building or finding their dream home? Typically, they head over to the internet to start their research. Because of this, a strong digital presence is crucial for a home builder’s SEO success. Whether it’s seeking out a... Read More
Terri CarlsonRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
BluetrainWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
BluetrainSEO & HTTPS, Should You Make the Move?
What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites... Read More
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