Looking for a new house online has become the new standard. It’s one of the first places prospective home buyers go when looking for a new home. So why not advertise where you know people are?
It’s time to stop waiting for customers to come to you. Online advertising will help you broaden your visibility and reach the right people. Through this method, companies can attract a large audience. They can also target potential buyers in a more intentional way than ever before.
Online ads are a strong tool that helps companies in the real estate industry grow and stay ahead of their rivals. Bluetrain has been a trusted advertising agency for the real estate industry for over 15 years. Read on to learn more about what we can bring to the table.
Real Estate Online Advertising
Online ads help give your organization the initial traction it needs to get customers onto your website. To make your marketing more effective and boost conversions, create ads that match where your buyers are looking and what they’re searching for.
Here are some online advertising methods we recommend to enhance homebuilder, land, and real estate developer marketing strategies:
Digital Ad Campaigns
Advertise effectively. We can help you build, manage, and optimize ads to ensure people will stop scrolling past.
It starts with intention. What do you want to achieve through your real estate digital marketing campaigns? Are you running a listing-specific ad to find qualified leads? Are you hoping to grow your network so you’re top of mind for potential clients when they are in the market for a new home?
Whether it’s paid search, display, Performance Max campaigns, or retargeting ads, your ad should direct traffic to your site. It should have a clear goal and call to action that aligns with your overall objective. We’ll help you target potential clients, reaching the right people with the right messaging.
Social Media Advertising
Advertising real estate on social media platforms is an impactful way to share your projects with your community. With sophisticated targeting options, you can tailor your ads to be delivered to specific demographics and interests.
Gone are the days when having a social media account for your business is enough. Creating real estate social media campaigns lets you showcase properties and connect with your target audience. Building relationships is crucial in real estate, and social media is a powerful tool to nurture these connections.
Targeting Opportunities
Targeting specific demographics and online behaviours can help streamline marketing efforts and improve the chances of a strong conversion rate.
Real estate transactions typically have a long sales cycle, so ad retargeting is a key element of online advertising. After someone visits your site, ad retargeting follows up with them. This helps to remind them about your company if they haven’t converted yet. Companies that utilize retargeting will see a much higher click-through rate than those who don’t.
Advanced Reporting
Our experts offer ongoing campaign monitoring and reporting. This gives your organization the tools and insights needed to fine-tune and optimize your strategies for the best results
Tools like Google Analytics can give incredibly insightful data, describing real-time campaign performance and user behaviour. You’ll quickly see what’s working and what’s not, allowing you to make timely changes and improve your return on investment.