Before making a purchase, many consumers first turn to social media. The real estate industry is no different! The buying process takes longer than most purchases. Even so, it’s just as important for home builders or land developers to have a social strategy.
A strong social media presence builds trust with potential clients. It also lets you create content that encourages them to work with you. Using both organic and paid social media in your real estate social media marketing strategy will increase brand awareness. This approach will also drive traffic to your website.
But what really sets successful campaigns apart is a deep understanding of social media analytics and reporting. This part is often missed, but it’s key to showing the return on investment (ROI) of your social media efforts. At Bluetrain, we’re proud of our advanced analytics and reporting system that connects both on-platform and website data. This approach shows the impact of your social media strategy, giving insights for better decisions and improved campaign results.
Social Media and Real Estate Services
Social Media Strategy
With everyone on social media these days, standing out can seem impossible. One way to do it is with a social media strategy. Utilizing a strategy is what sets you apart from your competitors in the real estate market.
When preparing strategies, our social media specialists consider how to most effectively reach your target audience. From there, we analyze what types of content resonate best with them and on what platforms.
Trying to target first-time homeowners? Since this group is younger, it’s smart to focus on social channels that are popular with them. Focusing on luxury developments? This will require a different approach.
Depending on the audience, we identify key content pillars to focus your content around. This will shape how we create content for each social network and choose which platforms to use.
Choosing the right platforms is crucial. Facebook is key because it has many users and strong targeting, perfect for promoting listings and community features. Instagram’s visual focus is great for sharing high-quality images and videos, especially for younger and tech-savvy buyers. LinkedIn, while often overlooked, is valuable for B2B connections and industry networking.
Pinterest is great for sharing design ideas and community features, reaching those planning to buy or renovate a home. YouTube is great for long videos like virtual tours and educational content. It helps increase brand visibility and engagement during the buyer journey.
Social Media Branding
In a highly visual industry, how your brand shows up online is important. Choosing a partner for one of the biggest investments of your life is a big decision. Making a good first impression helps.
Think of characteristics you would want your home builder or other real estate professionals to have. Words like professional, cohesive, and detail-oriented might come to mind. These characteristics should be portrayed through your social media as well.
We can boost your social media presence by creating branding guidelines for key platforms. This includes colour suggestions, grid flow, and content timing recommendations. These services can also include custom design templates, overall refinement of your social profile, and brand photography.
Organic Social Media Management
Once you create a plan, the next step is implementing it. From posting to creating content to community engagement, there are many layers to managing your social media accounts. And when it comes to the real estate and homebuilding industry, there’s even more to consider.
Real estate is all about the wow factor. Today, there are many ways and technologies to create stunning visuals for your social media channels. We can guide you on what content to post, from beautiful photos to short videos to detailed property walkthroughs. We’ll also help you choose the best times and platforms to get the most engagement.
This is where innovative tools like virtual tours and augmented reality (AR) come into play. Virtual tours let buyers explore properties from anywhere, making them a valuable tool on Facebook and Instagram. AR can take this a step further by letting users visualize different customizations or furnishings in real time.
These media pieces are often made for your website. They can be reused and optimized for social platforms, boosting your reach and engagement. At Bluetrain, we make sure your content is visually appealing. We also ensure it is strategically aligned to maximize its impact across all channels.
Furthermore, virtual tours and AR experiences can be pivotal in creating a more immersive and engaging social media presence. For example, a potential buyer can explore a home virtually on Instagram. They can see the layout and design as if they were there.
This not only captures their interest but also keeps them engaged longer, increasing the likelihood of conversion. Additionally, sharing or boosting these virtual experiences with paid ads can reach a wider audience.
This drives more qualified traffic to your site. At Bluetrain, we make sure your social media content fits with your overall marketing goals. This turns these innovative tools into powerful assets for your brand.
Real estate is all about building relationships. Informing and educating users about upcoming projects or for-sale listings is important. Equally important is being available and engaging with your audience.
Promptly responding to messages or inquiries, both good and bad, can make or break your reputation with your followers. Don’t miss another direct message—leave the community management to our team!
Paid Social
Social media platforms give you the ability to boost your efforts through paid social media. This will increase visibility and awareness. It also lets you strategically target your ideal customers.
Moreover, integrating your social media efforts with other marketing channels can amplify your results. At Bluetrain, we use both our organic marketing and paid ads teams to create a unified cross-channel strategy.
For example, a social media campaign can be supported by email marketing, content marketing, and paid search. This ensures your message reaches potential buyers at multiple touchpoints. This integrated approach not only enhances brand consistency but also increases the chances of converting leads into customers.
In fact, the benefits of a cross-departmental approach are numerous. By aligning organic and paid strategies, we can create a unified message that resonates across all platforms. For instance, content shared on social media can be boosted with targeted paid ads to increase visibility. Insights from social interactions can also improve and optimize paid search campaigns.
This synergy enables more precise targeting and better use of resources. It ensures that every part of your marketing strategy works together smoothly to meet your business goals.
As social media companies monetize their platforms, it becomes harder for brands to reach and engage users organically. Paid advertising for real estate opens up new opportunities to reach more people. For clients interested in paid social ads, Bluetrain provides personalized management. We offer the same hands-on approach as with all online advertising.
Social media marketing for home builders and land developers needs a flexible approach due to changing algorithms and competition. A knowledgeable team can tailor the strategy to meet business objectives. Our Bluetrain social media experts can help you create engaging content and build an active community. We also design targeted ads to showcase real estate opportunities for buyers and sellers.
It’s also important to recognize the role that detailed reporting and analytics play in refining these strategies. At Bluetrain, our analytics system measures performance and provides actionable insights.
These insights can be used to adjust and improve campaigns in real time. By analyzing which posts drive engagement and which ads lead to conversions, we can refine your strategy. We also assess how users interact with your brand to make continuous improvements.
This allows us to continuously improve and optimize your approach. This helps deliver better results each month.
Social media can be a powerful tool to generate leads. Work with us to develop your business with social media marketing for real estate!