Client Overview
Rohit Communities is an innovative home builder that proudly builds beautiful, sustainable and affordable homes in the Edmonton, Fort McMurray, Regina, and Calgary areas. Known for their original approach to home design and home building, Rohit Communities is one of Western Canada’s foremost builders of single family homes, bungalows, townhomes, duplexes and award-winning apartment condos.
The Challenge
In 2009, Rohit Communities noticed their website was not ranking well in Google for major keywords related to their business.
Concerned about their lack of online presence, and determined to demonstrate some of the innovation unique to the company, Rohit Communities tasked Bluetrain with the challenge of improving search engine traffic and online presence of the brand.
Our Solution
In order to increase Rohit’s site performance in the highly competitive home building industry, Bluetrain knew it would have to be strategic with its SEO techniques, and explore several online marketing avenues.
Bluetrain employed an online marketing strategy that combined a thorough optimization of the website, participation in online PR activities, and a highly targeted online advertising campaign.
We chose Bluetrain because we felt we had found a partner, not a band-aid solution. Online marketing is an ongoing process and Bluetrain has not rested on our success to date but has continued to find new ways to grow our online success.
Amy Power
Marketing Manager, Rohit
Our Impact
Over two years after the launch of their SEO program, Rohit Communities increased the number of site visitors per year by 490%! In 2011, Bluetrain worked closely with Rohit Communities and their developer to oversee the development of a new Rohit Communities website. A year after the new site launched in November 2011, the new website attracted 271% more visitors than the previous year’s total.