Digital Marketing Strategy

Our Digital Marketing Strategy Services

The Discovery

During the discovery process, we take the opportunity to learn about your business (and what sets you apart from the competition) as well as your customers (and your unique relationship with them). We also ask a number of focused questions to find out about what goals are important to you and the areas of business that you would like to see improvement in.

Persona Design

Once the discovery process is complete, we move on to user persona design. This process involves gathering as much data and insight as we can about your customers and distilling that information down into fictionalized characters, each meant to represent one segment of your customer group. Once complete, user personas can be shared with teams company-wide as they are powerful communication tools and allow people to quickly visualize customer segments and comprehend unique needs and how they can help these people.

Content Audit

After the persona design, our next step is to conduct a content audit. A content audit is a cornerstone of your digital marketing strategy; and is a qualitative analysis of all online content (website, network of sites, and social media platforms). Throughout the content audit, we look through and catalogue all of your company’s content and assess its strengths and weaknesses. We examine what is working best and what content is engaging your target audience most effectively. We then use this information to inform and create recommendations for both existing and future marketing content.

The Strategy Build

Once we mutually have an understanding of your goals, your audience, and your existing assets, we proceed with creating a customized marketing strategy. The first component is the organic content strategy that will drive both adjustments to static website content and the plan for ongoing content marketing, often incorporating blog posts and social media. Second, the promotional strategy is created to address how paid digital channels will be utilized to amplify content and drive buyer intent activity, often a mix of digital advertising mediums. Lastly, we ensure the comprehensive strategy is distilled into a clear marketing calendar and budget for your team and ours to follow for the next several months.

Strategy Execution

Strategy execution completes the digital strategy process. Without a carefully planned execution, a digital strategy can’t be implemented effectively. Throughout the strategy execution, we inform the organization, monitor the process, test and adapt. We want to ensure you understand how and why the strategy is important; therefore, we are committed to continuous and open communication with each and every client. We will coordinate all aspects of the strategy and ensure your company is supported throughout the entire process, which is why execution is a crucial, final aspect of the digital strategy.