Bluetrain.ca (the “Website”) is owned and operated by Bluetrain Inc. (“Bluetrain”). Any use of the Website or its contents or both is subject to the following policy.
Our Commitment to Privacy
Your privacy is important to us. Bluetrain respects the privacy of every individual who visits this Website or responds to our digital communications. This Privacy Statement outlines the information collected when you visit our Website or respond to our digital communications, and how we use that information.
For your convenience, we may offer links to other websites on Bluetrain.ca. Please note that this privacy policy applies only to Bluetrain.ca. Any other website may be subject to another privacy policy, so we encourage you to review the privacy policy posted at every website you visit before you provide any personal information.
Personal Information
We never sell, trade, or otherwise disclose personal information to anyone. We do not share your email address with any other company. The information collected is for the sole purpose of our email newsletter communication and/or fulfilling and discussing Bluetrain services offered on our site, at your request.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is anonymous.
You are given the opportunity with each email newsletter correspondence we send, for updates and additional marketing information, to remove yourself from our email contact list. We will make all reasonable attempts to remove requested email addresses from our files.
Log Data
Log data consists of IP addresses and information generated by cookies, and other details about a visit to a website, such as the time of the visit and the type of Web browser used. Log data is collected passively and is not personally identifiable. Log data collected on Bluetrain.ca servers supply us with aggregate information about the number of visits to different pages on our site. We use this information only to improve our site and service.
Cookies, Anonymous Identifiers and Google Analytics
Cookies are information files that a server places on your computer when you visit a website. Cookies expire after a period of time and are not used for personal identification. Users of the Website acknowledge and are aware that the Website is a public medium and accepts that no guarantee of privacy is or can be made to users of the Website from Bluetrain. This Website uses cookies, or anonymous identifiers, to collect anonymous traffic data that assists us with web analytics, which helps us analyze how users use our Website and better market to our audience. We use Google Analytics for tracking along with a randomly-generated AMP Client ID for consistency in data collection across mobile and desktop visits. The cookies collect information retrieved via Google Analytics and is used to evaluate users’ activities on our Website in order to improve our content and overall user experience. If desired, you can disable cookies on your computer by indicating this in the preferences or options menus in your browser. You can opt-out of Google Analytics using a currently provided opt-out tool or select Google Analytics Privacy for more information.
Google AdWords, Remarketing and Demographic & Interests Reports
Google AdWords- A tracking cookie is placed on your browser after a user clicks on an ad. We use this is to measure conversion and review the performance of our ads. This cookie does not disclose a user’s personal information.
Google Remarketing – A cookie may be placed on your computer which helps us serve our ads to you at a later time. This is to reach out to users that have already visited our site or are similar to users of our site. These ads will be served using cookies on third-party sites in the Google Display Network and when you search on Google using the keywords associated with our site. When creating a remarketing list, we will not use sensitive information about visitors or create ad content with implied knowledge of personally identifiable or sensitive information. Users can opt-out of this feature and manage their settings by using Google Ads Settings.
Data from Google’s Demographic & Interests Reports is used with Google Analytics to better understand and market to our audience groups. The information collected is anonymous and does not provide us with personally identifiable information.
Terms of Use
By using this Website you consent to the collection and use of your information by Bluetrain as described in this policy. Any changes to this policy will be posted to our Website – it is your responsibility to check our Website for changes to our Privacy Policy. Users that do not want to accept our privacy policy should not use this Website.
The Bluetrain website contains copyrighted, trademarked and otherwise owned or licensed intellectual property of Bluetrain (“Content”). Content includes images, illustrations, infographics, designs, icons, photographs, trademarks, logos, text, software, sounds, music, the website as a whole and any other materials on the website.
No Content may be downloaded except for personal, non-commercial use. All other uses are prohibited. Downloaded content must at all times include the copyright and other proprietary notices. No right, title, or interest in any Content is transferred by virtue of the Content being downloaded or copied. It is strictly prohibited to download or export software or technical data from this site to a jurisdiction in violation of Canadian export laws.
Disclaimer
Bluetrain does not warrant that your use of this Website, the operation or function of this Website, or any services offered through or from this Website, will be uninterrupted or error free, that defects will be corrected or that this Website or its server are free of viruses or other harmful elements. In addition, Bluetrain does not make any representations regarding the currency, accuracy, or reliability of information on this site.
Conflicts or Ambiguities
All terms of this privacy policy and any and all disputes arising out of, in connection with, or relating to these Terms, the Contents or the use of this website shall be governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein without regard to conflicts of laws. Any and all disputes relating to this privacy policy and the use of this site shall be resolved exclusively by the courts of the Province of Alberta.
Canada’s Anti-Spam Legislation – CASL
As a digital marketing company, we conduct business through online communication. If you have previously opted into receiving email and other online communication from Bluetrain in the form of newsletters, client surveys, emails about Bluetrain events or important changes in the online industry, consent to online communication from Bluetrain may be withdrawn by selecting the unsubscribe link at the bottom of our newsletters & surveys, or by emailing [email protected] to be removed from our list.
All inquiries regarding this Privacy Policy should be directed to [email protected].
Bluetrain Inc.
236-150 Broadway Cres.
Sherwood Park, AB T8H 0V3
www.bluetrain.ca
[email protected]